ՀԵՏՊԱՏԵՐԱԶՄՅԱՆ ՀԱՅԱՍՏԱՆԻ ԸՆԴԴԻՄԱԴԻՐ ԷԼԻՏԱՅԻ ՖԵՅՍԲՈՒՔՅԱՆ ԽՈՍՈՒՅԹԸ ՈՐՊԵՍ ՆԵՐՔԱՂԱՔԱԿԱՆ ԽՆԴԻՐՆԵՐԻ ԲԱՑԱՀԱՅՏՄԱՆ ԵՂԱՆԱԿ/The Discourse of the Elite Opposition of post-War Armenia on Facebook.as a Means to Decipher Internal Issues

Abstract

The article is arguably the first attempt to analyze the social media content of the Armenian opposition in post-war Armenia (since 2020). Having attached great importance to the transformative power of social media, we have made use of qualitative content analysis to decipher the communicative significance of the political discourse led by two prominent leaders of the Armenian opposition who used to form part of the previous governing elite in the country. The article brings to light the problem of “shared responsibility” and highlights the underdeveloped state of Armenian political parties. Even though social media platforms create an opportunity for new forms of civic activism, the immaturity of political actors does not offer an alternative to the national political agenda. Thus, the article underscores the necessity to consider the quantitative and qualitative expan-sion of civil society organizations (youth groups, traditional and non-traditional political parties, the Armenian Apostolic Church, military organizations etc.)