Abstract
In order to realize the national strategy of rural revitalization, Nuodeng Village in Yunlong County, Dali needs to focus on developing cultural industries. According to the field survey, Nuodeng Village has core cultural resources such as Bai settlements and Ming and Qing dynasty architecture groups, Bai clothing and other handicrafts, Dongjing ancient music folk activities and Nuodeng ham, and the related cultural industries have been initially developed. On this basis, the SWOT analysis model is used to analyze the development of cultural industries in Nuodeng Village and come up with development strategies such as parallel protection and development, developing new businesses, attracting high-quality talents to design cultural and creative products, broadening communication channels, introducing digital economy, establishing feedback mechanism and realizing beautiful countryside construction.
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