Abstract
The purpose of this study is to explore the basics for the service sector development policies of Korean sport industry. Specifically, based on the conceptual understanding of service, the current situation of the sports service industry was analyzed to provide the basis for establishing effective support policies in the future. Firstly, the researchers reviewed the relevant documentation and arranged the definition of sport service industry. Secondly, the politic directions for the development of sport service industry were provided by SWOT analysis. Focus Group Interviews (FGIs) with 19 practitioners and scholars and secondary statistics were processed for the SWOT. To validate and finalize the results of the SWOT, advisory meetings with sport industry experts were held. The results of the study are expected to provide a steppingstone for the stakeholders of sport industry to achieve their managerial objectives and the politic effectiveness.
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