Abstract
The purpose of this study is to analyze the ways of using the conspicuous expression of women in their twenties through social network services (SNS). In-depth interviews were conducted with female students in their twenties as research participants. The results of the study are as follows. First, this study revealed the SNS usage patterns of female students in their twenties as a leisure activity. Second, it examined how SNS was utilized as a way of self-expression. Third, this study also found out how conspicuous self-expression occurs in SNS beyond regular types of self-expression as categorizing these two distinct consumption types and revealed the reinforcement process between them. Finally, the psychology after conspicuous self-expressions was analyzed. This study has theoretical implications in the fact that it analyzed and categorized the inner aspect of SNS users applying conspicuous leisure and self-expression theories. It is also meaningful that Veblen's conspicuous leisure is expanded. Therefore, this study is expected to serve as basic data for future research investigating the psychological leisure function of women in their twenties.
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