Abstract

The purpose of this study is to investigate the influence of relationships of employee’s QWL (quality of working life) in the sports center on job satisfaction and customer orientation. The study analyzed the 288 survey data collected from questionnaires distributed to sports center employees in Seoul area. For the empirical study, frequency analysis and correlation analysis were done by using SPSS21.0. In addition, confirmatory factor analysis and structural equation modeling were done by suing AMOS21.0. The results are as follows : First, QWL (quality of working life) for sports center employee had a meaningful effect on job satisfaction . Specifically, among the factors that constitute the quality of working life, Individual dimension and organization dimension showed a significant influence on job satisfaction, however the management dimension proved to have no significant effect. Second, quality of working life for sports center employee had a meaningful effect on customer orientation. Specifically, among the factors that constitute the quality of working life, Individual dimension and organization dimension showed a significant impact on customer orientation, but the management dimension proved to have no significant effect.

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