РОЗРОБКА КЛАСИФІКАТОРУ ЗАСТОСУВАННЯ QR-КОДІВ В ЛЕГКІЙ ПРОМИСЛОВОСТІ

Abstract

A classifier of QR-codes, which are used in light industry and are divided into static, dynamic, combined is developed in this work. Static QR codes can be digital, text or symbolic. Digital QR-codes are divided into subspecies: product code, product price, manufacturer code, date and other numerical designations. Text QR-codes are divided into subtypes: product name, product description, manufacturer and other text designations. Symbolic QR-codes are divided into subtypes: special symbols, formatting symbols and other marking symbols. Combined together, several types of QR codes form a combined code. Frequently static and dynamic QR codes are combined. Dynamic QR codes can only be combined. Based on the survey data, we can assume that the most important are the four main ways to use the QR-code are: “Outdoor advertising”, “Code on goods”, “Electronic ticket” and “Discount code”. Other ways to use a QR code, according to experts, have a much lower impact in terms of application. These include: “Invitation to social networks”, “Tourism”, “Banking”, “Company logo”, “Clothing and accessories”, “Tattoos”. This opinion of experts is typical only for Ukraine, because according to foreign studies, tattooing a QR-code on the human body is quite often met. Taking into account the results of the study, a label for products was made using a QR-code, which contains a link to the site TKSHV – Market. On the site it is possible to get acquainted in more detail with the products made at the department, to provide consumers with information about them. From the site it is possible to go to the Telegram-channel, where it is convenient to ask additional questions, see the process of creating a QR-code and more. It is also planned to create other channels on social networks, such as Instagram, Facebook, Viber. This will allow the consumer to use a more convenient social network.