Специфика PR-коммуникаций в конфессиональной сфере

Abstract

This article discusses the specifics of PR-activity in the religious sphere. Religious environment gradually develops a new space for themselves - public relations. It describes the relationship of the church to the PR, as a rather specific relations with the church community, with the same specific technologies and communication tools. It is concluded that the development of modern information technology has touched, and religion, and now it seeks to use modern technology in communication with the community, in their own PR-treating techniques. It helps faith-based organizations to achieve greater success in their activities.