Abstract
The paper presents the research results describing the impact of non-commercial marketing tools applied to fee-based health and fitness services, in particular, advertising, PR, and price incentives used in management activities of the municipal budget organization on the involvement of adult gainfully employed population (aged 30 to 59 years) in regular sports. The dynamics of customer response to media advertising, PR, and price incentives, the impact of non-commercial marketing tools on people who continue to do sports on a regular basis is presented in graphics. The research analyzed the attendance rate of paid sports clubs taking into account gender differences. Thus, athletics and martial arts were popular among men while women were interested in group exercise classes such as yoga, pilates, and aerobic dance.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.