Abstract
This research emphasizes on analyzing the advertisements and the images in the magazine Linglong to see how it built up the “modern” life in Shanghai in 1930. Instead of tending to represent the reality of that specific time, the studies of decoding the picture and the discourse which are the most fundamental elements of a myth, became the first aim of the author. In other words, it’s the process of giving a birth to a myth drawing the best attention of the author. From the viewpoint of post-colonialism, Homi. Bhabha’s mimicry theory is believed to have a better interpretation of this half-colonized city, Shanghai, showing people how this legendary metropolis bowed to the Western cultural hegemony, and then, combined with their own traditions and customs to develop the distinguishing characteristic of a city. In the meantime, some other works of literature and of cinema are also highly considered in order to have a more complete vision of the mass media in 1930 towards this particular moment. In conclusion, it will be more significant to transmit the interaction between China and Western to Taiwan and China in the future study.
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