Η επίδραση της επιστήμης του neuromarketing στην άνοδο του επιπέδου υγείας των ασθενών

Abstract

This paper studies the science of neuromarketing and the contribution of neuroscience techniques to the decision-making process of the consumer public. Consumer behavior cannot be measured and predicted using traditional research methods, as it is influenced by emotions and experiences. There are no clear answers about consumer preferences for a particular product or service. However, the development and advancement of neuroscience enables researchers to partially understand the process of making market decisions and consumer preferences for specific brands. This paper is an attempt to research the available literature and highlight the impact of neuromarketing on the decision-making process and its role in raising the level of health of patients.