Abstract

This study aims to examine the investment preference characteristics of MZ generation foreigners in Korea through empirical analysis. The survey period was conducted online and offline for about 60 days from March 01, 2022 to April 30, 2022. For the analysis of the collected data, descriptive statistics and logistic regression analysis were performed using the SPSS 23.0, and the results are as follows. First they preferred residential and Seoul areas the most when investing in Korean real estate. Second, they tended to invest in real estate in the area where they lived.Second, they highly tended to invest in the area where they live. Third, it was found that the longer they lived in Korea, the more they acquired residential real estate beyond the restrictions, such as understanding the language and systems in Korea. Fourth, they will become active market participants in real estate investment in Korea once they have extra funds for investment. It is hoped that the results of this study will be used as basic data for the efficient development of foreign-related industries by the government and local governments as well as the preparation of balanced policies for Koreans and foreigners in line with the changes of the times.

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