Abstract
Wenjie Liu, Xiaoping Xie, Peng Zhu School of Geography and Tourism, Qufu Normal University, Rizhao Email: xiexiaoping@mail.tsinghua.org.cn Received: Sep. 10, 2012; revised: Sep. 30, 2012; accepted: Oct. 8, 2012 Abstract: Dunhuang Mogao Caves are very famous cultural heritage in the world. Numerous domestic and abroad specialists, scholars and tourists come here to visit the caves, annually. With the rapid development of tourism industry, tourists’ degree of satisfaction will influence the further tourism development of Dunhuang City. The paper is based on the field investigation of tourists’ degree of satisfaction in Dunhuang Mogao Caves, and we analyzed the factors which impact tourist degree of satisfaction based on factor analysis and regression model through SPSS19. The results show that the tourist satisfaction affected mostly by the price level in the scenic area, then the visualization of scenic area, the third is service to tourist from the scenic area. The results will be helpful to improve the tourists’ degree of satisfaction in Dunhuang Mogao Caves.
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