Abstract
The purpose of the study: to consider the process of formation and implementation of an innovative strategy for the development of IT–enterprises – the sphere using tools that streamline the target guidelines of stakeholders in accordance with the general target vector of the organization's development. The subject of the research is economic, organizational and managerial relations in the process of forming an innovative strategy for the development of IT–enterprises. Research methodology: the research was in the analysis of the current state of innovative activity of IT–enterprises, determining the prospects for their development based on the implementation of innovations; the following methods were used: content – analysis of scientific publications; a critical analysis of the available approaches to the definition and research of the studied problems; comparative analysis and synthesis. Results of the research: the author's typology of innovative strategies for the development of IT–enterprises is presented. It is substantiated that in the context of modern socio-economic conditions, innovation is a priority aspect of the sustainability of IT–enterprises in the market. An innovative strategy is a competitive advantage for an organization and can increase its profitability. A model for the formation of an innovative development strategy for an IT enterprise and a step-by-step algorithm for its implementation, taking into account the interests of stakeholders, is proposed.
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