Abstract
The purpose of this study is to analyze the importance and satisfaction of Jeju’s Unique Venues selection attributes. In order to derive factors that will activate and strengthen Jeju''s Unique Venues in the MICE industry, surveys were researched by Professional Conference Organizer companies, which are organizers and consumers of Unique Venue and MICE events. By using the Modified IPA method, values that need to be improved and maintained in the area were derived. Through frequency analysis of tourist attractions and hotels in Jeju Island, it was found that tourist attractions with regional characteristics are preferred as Unique Venues. Additionally, according to a survey on the preference of 13 Unique Venues in Jeju Island, forest theme tourist attractions were highly preferred as Unique Venues and MICE events due to their own unique regional characteristics.
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