Abstract
New directions of HR management development which are observed for the last years as a result of development and introduction of high technologies are considered in the article. There has been analyzed HR tendency in Russia and basic HR trends which will allow HR specialists to increase productivity that is one of the key factors of competitiveness in companies. The relevance of application of Big Data is proved in HR analytics, mobile applications for the solution of HR tasks, new ways of search, assessment of candidates, new approaches to development of corporate education, use of training and development of personnel instead of search new, etc. in the companies, for the purpose of maintenance of competitiveness in the modern changing environment. In detail modern HR trends which recently are actively included into the HR sphere are considered and gain a foothold in it as the main tactics. Now they are necessary for development of the companies, for compliance to current trends and technological innovations in the sphere of modern HR.
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