Поэтика Homo Economicus

Abstract

Homo Economicus details Vogl's major project of betraying secular theodicy in modern economics. We get to know a new kind of man, his origin and future. It seems, Vogl concludes, that we have found the latest realization of homo economicus – a person who goes hand in hand with a new way of subjectivation. The compulsion to identity has become a compulsion to non-identity, otherness, uniqueness. The production of these so-called patchwork identities has become an economic program; a program that generates items with a flexible core and fuzzy edges – items that can be in demand on the market. With this figure, the history of homo economicus comes to an end; it gives way to a new type of people: a type that acts economically precisely by producing itself, its own subjectivity and spirituality. Vogl Joseph. Poetics of Homo Economicus // Continent. Issue 4.1. 2014: 95-104.