Abstract
This study aims to provide basic data that can help in planning and constructing new HMR products based on the results of identifying the choice affecting the selection attributes of HMR (Home Meal Meal) according to dietary lifestyle. The results and implications are as follows.First, as a result of cluster analysis of 6 component factors derived through factor analysis on dietary lifestyle, they were classified into 3 clusters. Second, as a result of verifying the difference in HMR food selection attributes, it was found that diversity and hygiene and cleanliness factors were statistically significant as factors that had differences by market segment.Lastly, HMR companies will need to develop a variety of quality rather than quantity products, sanitary manufacturing processes, packaging methods, store cleanliness, and employee hygiene management to be competitive.
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