Abstract
Since the Fourth Industrial Revolution, when creating services and products and earning revenue, there has been an emphasis on not just focusing on sales, but on the rationale for the revenue and efforts to attract customers in an attractive way. To address this, the ability to quantitatively and qualitatively analyze data throughout the service process has been emphasized, and companies that collect data want their employees to test hypotheses and draw conclusions based on data. As a result, data is applied in a variety of jobs, but there are difficulties in learning data for non-professionals who have never worked with data. In this study, we interviewed junior-level incumbents who are working with data to find out when they started learning data and what kind of experiences they had during the learning process, so that non-experts can learn data-driven UX design more easily, and educators who provide data-driven learning services can provide education that meets the needs of users.
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