Abstract
The purpose of this research was to investigate the effects of structural metaphors and wayfinding strategies on the construction of spatial knowledge as well as the efficacy of cognitive landmarks under mixed reality context. The “First Street Area” in Taipei was chosen as the environment for exploration through Google Earth Street View. A mega bookstore metaphor was created based on the design framework proposed by Hsu & Boling (2007). Subjects of orientation and route wayfinding strategies were allocated individually to the conditions with structural metaphors applied or not. Cognitive load and spatial knowledge were measured. According to the results, while cognitive landmarks could be the backbone of spatial knowledge, personal preference and experience affected the choices of landmarks as well. Also, difference in wayfinding strategies would influence how well one could take advantage of spatial information in environments with various levels of complexity. Besides, only wayfinders of route strategy would benefit from the structural metaphors. The spatial knowledge of wayfinders with orientation strategy, on the other hand, degraded possibly due to the lack of motivation. For the combination of descriptive metaphor and model-world metaphor, incompatibility between visual and verbal metaphors should be avoided. Otherwise, the development of domain of interest might be hampered.
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