Abstract
The purpose of this study is to identify the types of information search and purchase channels according to the lifestyle of FIT(free individual travelers). The questionnaires were distributed to free individual travelers from september 1 to october 31, 2017. Two hundred fourteen questionnaires out of two hundred fifty were collected. It showed 85.6% of response rate and data were used for further analysis. Method of analysis including frequency, factor analysis, cluster analysis, one-way ANOVA and chi-square test with SPSS 18.0 were conducted. The results are as follows. First, five factors were resulted from lifestyle of FIT by using factor analysis such as
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