Abstract
This thesis looks at the Economic Cooperation Framework Agreement (ECFA) signed between Taiwan and Mainland China in 2010, reducing tariffs on certain agreed items. The focus will be on the Taiwanese bicycle industry – from its history to its future – through the prism Michael Porter’s Five Forces framework. What will the effects of ECFA be when it comes to the market share Taiwanese bicycle companies could gain or lose domestically and abroad? Also, this paper will look at whether history could repeat itself: could the Taiwanese companies be making the mistakes of the American firms that outsourced, and ultimately lost, business to Taiwan? Potential causes for concerns and optimism within the Taiwanese bicycle industry will then be considered, along with future recommendations based on my analysis.
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