Рынок e-commerce в России: прогнозы и тренды

Abstract

Subject. E-commerce. Goal. To study the e-commerce ecosystem in Russia, identify trends and forecast the development of marketplaces, e-grosery, and e-pharma. Method or methodology. To conduct this study, comparison methods, methods of mathematical statistics and a graphical method were used. Complex analysis was also used to achieve the goal. Result of the work. The analysis showed that Russia ranks 14th in terms of the size of the e-commerce market. Projected revenue in 2023 is $42,460 million. At the same time, the average bill is expected to decrease by 20 %, although the forecast for the number of completed orders will be 4.6 million. The average check on marketplaces, according to our forecast, in 2023 will be 1 280 rubles, the average check in the e-grosery segment is 1 310 rubles, in the e-pharma segment – 1 640 rubles, while in the rest of the market – 6 760 rubles. Conclusions. The results of this study can help companies, sellers, stores and brands improve their marketing and promotion strategies in accordance with the level of development of digital technologies.