지역관광추진조직(DMO) 육성정책에 대한 한 · 일 비교연구

Abstract

This study was conducted for comparing the background and contents of the policies for fostering Destination Management Organizations in Japan and Korea since the mid-2010s and providing some implications for the future policy. The findings showed that despite the same DMO promotion policy, there were differences in the details of the policy implementation between Korea and Japan. In other words, Japan has fostered various types of DMO, implemented DMO registration system, established broad cooperative governance, and pursued the organizations with professional human resources and independence in finances in the long-term. On the contrary to this, Korea has took a short-term approach to foster DMOs at the municipal government level and to support DMO’s internal system development and regional tourism resource development through the one-year unit’s government-funded project. This study suggests that a longer-term approach is needed to support the stabilization and specialization of DMO organizations in the future DMO incubation policies of Korea. Furthermore, it needs a further research on DMO’s activities and performances.