Abstract

The modern digital economy model is based on making decisions based on the use of large volumes of data available on the Internet. Cookies are one of the most common ways of using data on the Internet. Cookies, in addition to ensuring the normal operation of websites, provide an opportunity to analyze users’ behavior in order to make decisions for commercial purposes. Considering the huge amount of data analyzed, cookies pose a serious threat to the rights of individuals, in particular, the rights to the protection of personal data and the right to privacy. In order to neutralize the abovementioned dangers, several countries have adopted legislative acts, which are meant to regulate the use of cookies. Considering the lack of studies on the issue discussed in the Armenian doctrine, the first part of this article is intended to reveal the nature of cookies as a technological phenomena, their role and their significance in the modern era of digitalization. The authors present the classification of cookies, highlighting their relevance to user rights. It is followed by the study of the concept of cookies as a legal phenomenon, as well as the relationship between cookies and personal data. The second part of the work is designed to discuss the guarantees that protect the rights of individuals to their personal data protection and privacy in the case of using cookies on the Internet. In particular, the work deeply examines the procedure for obtaining consent for the installation of cookies, as well as finds out the entities that are responsible for obtaining such consent from users. The article discusses the above-mentioned issues from the point of view of regulation in RA law, and also relies on the study of EU and French laws to the extent that it will help to identify the discussed issues and present their solutions.

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