Abstract

This study examined the modern fashion design based on Bakhtin"s Carnivalesque and developed a formative analysis. Carnivalesque is recognized and studied in all areas of art and culture today. The idea of Carnival reflects the life and reality of a feast day for the common people. Mikhail Bakhtin(1895-1975) studied Carnival in relation to folk culture and identified artistic phenomena revealed in Carnival masks. His theory and expressive style, developed through Francois Rabelais"s (1494-1553) novel, was divided into carnival laughter, contradictory ambivalence, and grotesque physical images. The Carnivalesque fashion design analysis system, derived through research, appears as a clown image, a disassembled body, a factual reproduction of a body, an atypical body, and a heterogeneous combination of these. Analysis of the Carnivalesque style, based on the characteristics of modern fashion, showed it to be derived from derived from playfulness, ambivalence, abnormality, and fantasy. Carnivalesque can be interpreted as an expression of desirean expression of one’s desires from life in modern society. By understanding and actively utilizing the meaning of modern fashion design through literary properties, we look forward to the possibility of expressive expansion and approaching an integrated perspective.

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