Abstract
The article is devoted to the definition and disclosure of the essence of the concept of Retail 5.0 trade. The process of the evolution of trade from the point of view of consumer needs orientation approaches has been studied. It is established that in the Retail 5.0 trade concept, the consumer is in the center of attention, which makes Retail 5.0 a consumer-centric trade concept. It is concluded that customer-centricity is absolute in Retail 5.0 in a digital environment that uses a mixed trade format, which combines in one ecosystem digital platforms and real stores or points of sale, delivery systems, forming the Retail 5.0 ecosystem
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