여행객의 성격 5요인이 심리적 행복감 및 여행체험에 미치는 영향

Abstract

The purpose of this study was to verify the effects of five major factors (neuroticism, extraversion, openness, agreeableness, conscientiousness) of travelers’ personality on their psychological well-being(personal growth, self-acceptance, autonomy, positive relations with others) and travel experience(education, entertainment/esthetic, escape). In order to achieve the purpose of the study, a questionnaire survey was conducted with 296 university students with overseas travel experience. The results of empirical analysis are as follows. First, with regard to the relationships between five major factors of traveler's personality and psychological well-being, some influencing relationships were verified. In detail, extraversion, openness, agreeableness, and conscientiousness were verified as having positive effects on some factors of psychological well-being(personal growth, self-growth, positive interpersonal relationships) and neuroticism was shown to have negative effects on some factors of psychological well-being(self-acceptance, positive interpersonal relationship). Second, with regard to the relationships between five major factors of traveler's personality and their travel experience, some influencing relationships were verified. Extraversion showed positive effects on some factors of travel experience(entertainment/esthetic, education, escape), agreeableness showed positive effects on entertainment/esthetic experience and escape experience, and openness showed positive effects on entertainment/esthetic experience and education experience. On the other hand, neuroticism showed negative effects on entertainment/esthetic experience. With the study findings derived as described above, the factors of psychological well-being and preferred travel experiences by factor of travelers’ personality could be predicted and the study findings can be practically used as basic data for tourism marketing.