국내 5성급호텔 실내공간의 색채 및 색채이미지 분석 연구

Abstract

The objective of this study is to examine difference in spatial color planning of lobby, restaurant, and guest rooms of domestic hotels, and analyze spatial color images to provide information on color planning for hotels that are newly built or remodeled. For this purpose, we surveyed 88 five-star hotels in Korea, collected images of their lobbies, restaurants, and guest rooms, and identified dominant colors, secondary colors, and accent colors. Based on this, we analyzed color distribution of hotel spaces, identified their color image scales according to distribution of hue and tone, and analyzed statistical significance in spatial color distributions and color images. The results are as follow. First, regarding color distribution, both dominant colors and secondary colors showed a similar pattern of distribution for all examined areas of lobby, restaurant, and guest rooms. Specifically, dominant colors were biased toward YR Y hues and pale tones, and secondary colors toward YR hues and dark tones. Meanwhile, accent colors varied by hotel areas: GY hues and dark tones were used in the lobby, YR hues and dark tones in restaurants, and Y hues and pale tones in guest rooms. Second, spatial color planning varied at a statistically significant level. In the lobby, Y hues, YR hues, and GY hues were used as dominant color, secondary color, and accent color, respectively. And dominant color was brighter than secondary or accent color, and secondary color and accent color had a higher chroma compared to dominant color. In the restaurant, YR hues were used as both dominant and secondary colors, R colors were used as accent color, and dominant color and accent color were brighter than secondary color. In the guest rooms, Y hues, YR hues, and R hues were used as dominant color, secondary color, and accent color, respectively. And dominant color was brighter than secondary or accent color, and secondary color and accent color had a higher chroma compared to dominant color. Third, as for spatial color image scales of the hotels, elegant and natural images were dominant in all examined areas of lobby, restaurant, and guest rooms. Modern images dominated the lobby and restaurant, and modest images dominated guest rooms. Fourth, statistically significant difference was observed in spatial color image scales of the hotels. Particularly, in the restaurant, modest and subtle images were relatively less common than in other areas, and guest rooms had relatively more modest, splendid or subtle images and relatively less natural and modern images compared to other areas. Fifth, most color image scales were distributed in a hard-static or a soft-static area. From these findings, we extracted a color palette for different hotel areas.