Abstract
This study aims to identify the relationship among the 4Es in the experience economy, perceived values, tourism satisfaction, and readiness to revisit for tourists to the Marine and Fishing Experience Recreation Village in Yangyang, Gangwon-do. In order to provide the practical methods to help the operational strategy and development for 4Es in the experience economy for the overall tourism in a fishing village, an empirical survey was conducted from November 1 to December 3, 2021. After data coding 200 copies, the survey used the SPSS ver.18.0 program.<BR> This identified the positive relationship among the variables for the 4Es in the experience economy, perceived values, tourism satisfaction, and readiness to revisit for tourists to the Marine and Fishing Experience Recreation Village in Yangyang, Gangwon-do. Based on this study, the Marine and Fishing Experience Recreation Village will improve the 4Es in the experience economy in the rapidly-changing tourism trends to draw on the highly perceived value of tourists and increase tourism satisfaction and the readiness to revisit, thereby contributing towards the growth of fishing village tourism in Korea through enhanced competitiveness.
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