Выборы 45-го президента США: ключевые особенности, технологии, результаты

Abstract

Introduction. The relevance of the paper is determined by systematic features of the 45th US President elections which led to the unexpected results for researchers, politicians and a large number of citizens and has led to a certain division of American society. Aims. The paper serves to identify and consider the key features of the 45th US President elections.Methods. The methods of comparative, systemic, structural-functional, institutional, and psychological approaches are used to review the features of the presidential campaign and the policies of the candidates for the post of the US President. Behavioral, communication and postmodernist approaches, as well as the A. J. Lichtman methodology from “The 13 Keys To The White House”, participant observation, special Big Data methods, special allocation and study of the “vibrating” state as the key factor of the final stage of the presidential electorate campaign are applied to analyze the election strategies of candidates. Results. The election campaigns of the candidates for the US President from the Republican and Democratic Party were analyzed; a comparative analysis of their electoral programs is presented; the results of voting were studied.Conclusion. The paper reveals Tramps election potential: charisma, national industry-based development, support from the Republican Party, army circles, a highly professional team with a specialist in the sphere of “electronic democracy”. The paper shows different aspects of Clinton’s electoral strategy with its strong sides: the widest known, mighty supported by the Democratic Party, by B. Obama, the 44th US President, by world financial circles and neoliberal elites. Problems with health, scandals, insufficient work with important groups of voters can be referred to as the weak points.Two candidates represent two different futures for the United States: focus on the national industries, national state and realistic foreign policy, one the one hand, while one the other hand, focus on the power of the unlimited financial elites and supranational state, toughening of anti-Russian policy. The struggle between former candidates continues even after the election of the 45th President of the United States, often in aggressive forms and actions.The author offers new comprehensive approaches to the analysis and the forecast of the future presidential campaigns in the USA, which suggests 1) the effective use of A. J. Lichtman methodology from “The 13 Keys To The White House”; 2) learning factors of the “vibrating state” (14 key); 3) the wide used Big Data, networks and postmodernist technologies; 4) special attention to the brand and the leadership qualities of the candidates.