РОЗВИТОК ТУРИЗМУ В КОНТЕКСТІ ФОРМУВАННЯ ІНДУСТРІЇ 4.0: ВИЗНАЧЕННЯ ВЗАЄМОЗВ’ЯЗКУ

Abstract

Scientific and practical recommendations for assessing the peculiarities of the influence of Industry 4.0 factors on the tourism sector development are improved in the article. The purpose of the study is to develop scientific and practical approaches to assess the relationship between tourism development and Industry 4.0 indicators. It has been proven that the potential for using modern digital technologies in tourism is significant. Online tools make information and booking services available to a large number of tourists at relatively low prices. The possibility of communication between the suppliers of tourism products and services, intermediaries and consumers are greatly enhanced by modern services. The relationships between the Travel and Tourism Competitiveness Index (TTCI) and the World Digital Competitiveness Index (WDCR) are considered in the article. The study covers 63 countries in 2019.It was determined that countries form five clusters: cluster 1 (14 countries): countries with TTCI and WDCR values ​​at the middle level; cluster 2 (6 countries): countries with low WDCR and low TTCI; cluster 3 (14 countries): countries with high WDCR and above average TTCI; cluster 4 (17 countries): countries with low WDCR and medium TTCI; Cluster 5 (12 countries): Countries with high WDCR and high TTCI. The distribution of countries by clusters allows us to highlight certain patterns in each of them and can be used to substantiate the development strategy of the tourism industry, taking into account the factors of Industry 4.0. It has been substantiated that the development of tourism, taking into account the influence of Industry 4.0 factors in countries with an average income level, to which Ukraine belongs, will increase the revenue side of the budget, increase the country's image and its attractiveness for investors. The practical use of technical means relevant to Industry 4.0 will allow Ukrainian tourism enterprises to ensure their competitiveness in the international tourism market, as well as improve the quality of service in the domestic market of tourism services.