Abstract
Main objectives of the study. Women’s online media make up a significant part of the Ukrainian media market. There are online magazines, online newspapers, online sites of printed women’s publications on the Internet, and there are those resources that simply call themselves sites for women, but by all indications we can classify them as online media. The content of women’s mass media is mainly characterized by narrow thematic content, gender orientation, light and positive content. But on February 24, 2022, Russian troops invaded the territory of Ukraine on a full scale, and the content of many Ukrainian women’s online media also underwent changes. The topic of war appeared in the content of online media for women. However, some women’s online media haven`t changed their content and main topics. The purpose of the study is to show how women’s online media publish war-related material on their pages. The set goal involves solving the following tasks: to find out how are women’s Ukrainian online media functioning in 2022-2023; select those whose pages contain materials about the war; to analyze military-themed publications in women’s online media. The subject of the research is materials related to the Russian-Ukrainian war in women’s online media (“Ukrainki”, “4 Mama”, “Wonder Ukraine”, “Clutch.ua”, “Divoche. Media”) for 2022-2023. The novelty of the study is that for the first time the content of women’s online media (“Ukrainki”, “4 Mama”, “Wonder Ukraine”, “Clutch.ua”, “Divoche. Media”) on the topic of the war for 2022-2023 was investigated. Findings. It was examined that the genre palette of materials is diverse, but informational materials still predominate. In terms of topics, the following prevail: social and everyday problems, psychological problems, volunteering, military, activities of showbiz stars during the war, migration (refugees), occupation, stories from life, news of events from the life of the country and the world. Keywords: women’s magazines, online media for women, Russian-Ukrainian war, content, topic.
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