ФІТНЕС-ТРЕНДИ 2020

Abstract

Introduction. The fitness industry is one of the fastest growing spheres with quick-paced fashion on different kinds of fitness. Fitness centers or clubs, as well as fitness trainers, to stay competitive should know about new tendencies and even predict them. To help them researchers from different countries are conducting surveys to find fitness trends for the next year. In 2019 more regions join to research. Material and methods. The research is based on the analysis of sources of literature and experts’ thoughts. In the worldwide survey took part 3037 specialists from more than 40 countries; in the European – 1001 specialists from 40 countries. Experts' opinions on the development of the fitness industry have been analyzed in Ukraine. Results. Comparison of the worldwide and European trends-2020 made it possible to find as similar tendencies (16 positions from 20), as well as differences between these regions. However, ranking of top-20 trends in every region is absolutely different. For example, wearable technology – the trend, which is on the first place of worldwide survey, but on the 18th place in Europe. As in Ukraine no such studies have been conducted, the analysis of experts' opinions has allowed us to identify the main trends in the development of the fitness industry. In Ukraine, only 2.9% of the population is involved in fitness, and therefore there are significant prospects for the industry. Experts agree that fitness in small cities should be developed. Conclusions. Comparison of world and European fitness trends suggests that mentally Ukraine is closer to European trends, but the forecasts of Ukrainian fitness experts differ significantly from both world and European ones, so there is a need for a national survey to determine Ukraine's fitness trends. Keywords: fitness, trend, development, perspective, world trends, national trends, European trends.