Abstract
Abstract This study examined the fashion culture of 20-30s working women through clothing norm relationshipsin the workplace. A literature research was conducted along with qualitative research, in-depth interviews inorder to understand the domestic working environment and fashion culture such as lifestyle and consumerculture characteristics of 20-30s working women. The results were: First, it showed that the increased num-ber of members having various inclinations caused subcultures through an increase of women's economicactivities and transition to a knowledge-information society in domestic work places that changed into abusiness casual that recognized employees' autonomy and diversity. Second, in the working place, clothingnorms coexist as stipulated by statutes, company rules, and official documents as well as others implied byexperiences of sanction against members. Workplace closing norms are classified into norms of exposurethat draw attention to clothes and casual clothes. Third, it showed that factors pressuring clothing norms areclassified as external pressures and by spontaneous self-censorship that cause conflict and confusion withworking women's fashion according to the degree of pressure. Two kinds of pressure by others (or types ofdepartments and members) were observed.Key words: Clothing norm, 20 · 30s working women, Work place fashion culture, Normative conflict; 복식규범, 20 · 30대 직장 여성, 직장 패션문화, 규범갈등
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