필리핀 10~20대 여성의 헤어관리행동과 피부관리행동 요인 간의 차이

Abstract

This study was conducted to analyze the appearance management behavior of women in their teens to their 20s, in Cebu, The Philippines, from 5 January 2015 for 50 days. For this, this researcher visited the place in person, handed out 600 copies of the questionnaire, and collected 561; of the collected copies, 512 were used as the final analytical data, while 49 were unable to be used due to incomplete responses. The SPSS 23.0 for Windows program was used as the analytical method. The results are as follows: 1. result of analyzing differences in the appearance management behavior factors by demographic characteristic (age, job, father’s job), 2. result of analyzing differences in appearance management behavior factors by general appearance management behavior. The group that was usually greatly interested in appearance management was found to be greatly invested in hair styling, face washing, cleansing and cosmetic surgery. The group that regarded cosmetic surgery as most important was found to be most invested in hair styling, makeup foundation, color makeup techniques and plastic surgery. The group that regarded skin management to be most important was most invested in visiting skin care salons while the group that regarded nail management behavior to be most important was most invested in using nail salons and nail care attention.