Abstract

The theory of Noonomy, based on the study of modern trends in technological and socio-economic development, allows us to identify the causes of the contradictions that modern civilization faces – economic, social, environmental, moral contradictions. However, noonomy not only reveals the background of these contradictions, but also shows the maturing objective possibilities of getting out of these contradictions, overcoming civilizational dead ends, choosing a path at civilizational forks. The opportunities created by modern technology create the prospect of a transition from economics to noonomy, which means abandoning economic rationality, leading to an unrestrained pursuit of increasing production and consumption. The place of economic rationality is occupied by rationality based on the criteria of knowledge and culture. However, such a transition from economics to noonomy should be based on a change in the totality of social relations, and noonomy can be strengthened only within the framework of an integral system of the noosociety. The very nature of public relations and public relations of people, the nature of human socialization and socialization of society will orient social development to these new criteria. The ideological orientation of such a reformatting of society can be the ideology of solidarity, which grows out of the emerging opportunities to overcome the discord of socio-economic interests of people based on the struggle for material resources.

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