서울시내 특1급 호텔의 내부마케팅이 조직원의 정서적 몰입에 미치는 영향

Abstract

The purpose of this study was to analyze the moderating effect of rank on the relationship between internal marketing and the subsequent affective commitment of super- deluxe hotel employees. An analysis of 259 responses from super-deluxe hotel employees was conducted using multiple regression analysis and a Chow-test yielded the following results. First, the two sub-factors of internal marketing and internal communication/compensation had significant influence on affective commitment. However, the sub-factor of educational training did not. Second, employee rank moderated the relationship between internal marketing and organization commitment, thus supporting the research hypothesis. Results of the study confirm that internal marketing of hotels influence the affective commitment of employees. It is suggested that hotels should provide employees organizational support and manage human resources according to employee department and rank.