Abstract
<p><strong><em>The purpose </em></strong><em>of the study is to conduct a detailed scientific and practical substantiation of the peculiarities of media consumption of Ukrainians during the pandemic, and to conduct a survey to establish which media Ukrainians use before and during the COVID-19 pandemic.</em></p><p><strong><em>Research methodology.</em></strong><em> The study provides a comprehensive analysis of the characteristics of media consumption of Ukrainians during the COVID-19 pandemic. For this purpose the theoretical methodological case including the description, the analysis and synthesis is used; analytical modeling; comparative analysis; systematization, generalization and survey.</em></p><p><strong><em>Results.</em></strong><em> The results of the study showed that, among social networks as news sources, Facebook tops the list for several years in a row, YouTube has become as an alternative to television, and Telegram is most often used to receive short news. Respondents said that they mostly watched the news using the following devices: mobile phone, computer and TV. The biggest drop in 2020 was in the level of trust in television – the main reasons for the lack of trust are inaccurate information and political bias in the news. The share of Ukrainian Internet users increased from 71% in 2015 to 90% of Ukrainians in 2020. For the younger demographic group aged 18-35, this figure rises to 100%. Accordingly, online media and social networks are more popular among Ukrainians aged 18-35, while Ukrainians over the age of 46 prefer television.</em></p><p><strong><em>Novelty.</em></strong><em> The scientific novelty is due to the solution of an important scientific task, which is to develop practical recommendations on the peculiarities of media consumption of Ukrainians during the COVID-19 pandemic. It was established which social networks and mass media Ukrainians use most often, and whether Ukrainians trust the news and which news topics they prefer.</em></p><p><strong><em>Practical significance.</em></strong><em> The results of the study are intended to serve for further research to explore new features of media consumption of Ukrainians during the COVID-19 pandemic and to inform about the current course of COVID-19, which will help to better understand the role of specialized media content.</em></p><p><strong><em>Key words:</em></strong><em> media, media consumption, mass media, pandemic, COVID-19.</em></p>
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