Економічна діагностика як інструмент регулювання регіонального ринку споживчих товарів

Abstract

The article is aimed at studying economic diagnostics as an instrument for regulating the regional consumer market of goods. It is determined that the potential of the regional market of consumer goods consists of the following subsystems: organizational, innovative and software. In the context of these subsystems, a number of directions for analyzing and improving the development of the consumer goods market are generalized. The authors analyze the modern approaches of various scholars to economic diagnostics of the regional consumer market. Based on the analysis of scientific approaches to determining the essence of the concept of «economic diagnostics», the article formulates its own definition of this concept, which discloses economic diagnostics as a comprehensive analytical process for assessing all areas of functioning of the economic system, taking into account the specific signs of its state and development, aimed at minimizing the influence of uncertainty factors and achieving the maximum possible economic effect. A range of main tasks and results expected after the economic diagnosis of the regional consumer goods market is generalized, the list of which depends on the depth and completeness of the research, the available information base and a number of other factors. The specifics of the issue of carrying out economic diagnostics of the regional consumer market of goods are considered. Based on the results of the study, a scheme for carrying out economic diagnostics of the state of the regional consumer goods market in the context of three subsystems (organizational, innovative, software) and stages (preparatory, basic, and final) is proposed, which allows to determine the degree of market balance; indicate current trends; identify and evaluate existing problems, causes of their occurrence and potential opportunities for improving the activities of the regional consumer goods market.