Abstract
Due to the development of AI technology, the use of digital humans and their market value are on the rise. Accordingly, as an alternative approach to communication between digital humans and users and building brand image, the purpose of this study is to suggest design elements by applying the Enneagram, Carl Jung's personality types, and Sasang Constitution's personality characteristics to facial design. To this end, the connection between each personality theory and digital human facial design was identified. Alternative design elements were extracted by finding consistency between the nine personality types of the Enneagram, Carl Jung's four personality types, and the four personality traits of Sasang Constitution. There are four possible facial shapes: rectangular, inverted triangle, oval, and square. These are the criteria for facial proportions and include facial shape and overall facial features, specifically the size and protrusion of eyes, nose, mouth, and forehead, and facial features. The location of the central axis and the degree of sagging were specified. As a result of the study, the significance of this study was that it found consistency between each personality type used as an argument for this study and used this to suggest alternative design guidelines.
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