ДЕТЕРМІНАНТНІ ОСНОВИ ФОРМУВАННЯ СИМВОЛІЧНО-ЗНАКОВИХ СТРУКТУР ПОЛІТИКИ

Abstract

This article aims at studying the principles of transformation of political symbols into a system of rhetoric signs of political communication in the structure of human consciousness. Since this transformation takes places in human mind, solving of the task of conversion of a political symbol into a rhetorical sign depends on solving the problem of formation of regenerated forms and dimensions of human existence, including the dimension of the political. Such political dimension models the human existence, replicating in its own rhetorical-sign system the principles, laws, mechanisms, the unique configuration of which determines life of a specific human. The demands of transcendental way of establishing the human identity out of its self in the political dimension are followed by the concept of political sign, which essentially anticipates the the appeal to the Other. The political sign allows to produce a complex and dynamic system of communicative layers in the process of establishing identity, the transcendental orientation of which could ruin the integrity of symbolical “political Me” and break the linkage between the existence itself and the transformed form of being, as it is represented in the political dimension of rhetoric-sign system. Essentially, the re-established identity of a person within structures of the rhetoric-sign system of political reality preserves its identity to itself, as it is followed by the establishment of relation to “the Other”, which is “Me myself” at the same time. In other words, it refers to continuation of oneself in the shape of political sign system.