Abstract
The purpose of this study is to analyze the effect of service quality of screen golf on customer satisfaction. The purpose of this study is to analyze the structure of customers" selection attributes of screen golf courses and serve as mediating factors of customer satisfaction. This study is a questionnaire. From October 1 to 31, 2016, five researchers visited screen golf courses in Seoul and Gyeonggi province. 209 of the collected questionnaires were used for analysis. Cronbach"s a coefficient was used for reliability analysis. Regression analysis was conducted to analyze the effects of choice attributes on the use satisfaction and reuse intention, and the effect of satisfaction on reuse intention. As a result of analyzing the effect of optional attributes on customer satisfaction, reliability, price attribute, facility attribute, and realistic attribute have positive effects on customers" satisfaction using screen golf. As a result of analyzing the effect of optional attributes on repurchase intention, it is analyzed that reliability attribute, price attribute, facility attribute, and realistic attribute have a positive effect on customer satisfaction. And that customer satisfaction after purchase has a positive effect on repurchase intention.
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