СУЩЕСТВОВАНИЕ «ЧЕЛОВЕКА ПОТРЕБЛЯЮЩЕГО» В КОНТЕКСТЕ СОЦИОЕСТЕСТВЕННОЙ ИСТОРИИ

Abstract

A socio-natural history assumes the space of human definition. "Man" is defined through two points: "Homo sapiens" described in terms of science and "everyday man" represented in everyday experience. "Homo oeconomicus" becomes the intersection of scientific discourse and everyday knowledge. He fully coincides with the definable "man". "Man consuming" appropriates the social meanings of man so that every interaction and relationship concerns economic meanings. Society in the process of self-description produces social constructs including the construct of "man". Thus, economic discourse collapses with the production of the social. Economy is hermeticized and becomes the standard of social meanings. However, the production of social constructs is preceded by the production of their consumption as a possibility of their existence as social. This production of production (through consumption) closes in on itself. It becomes clear that "consumer society" is constructible. It is possible to reach the limits of economic discourse by "reading" consumption as non-social, i.e., meaningless, production. The non-social turns out to be a null construct as well as a potential possibility of new meanings. Thus "Homo oeconomicus" turns out to be precisely the construct that produces consumption, and thus the production of new social constructs. As an example of this, the discussion of "social networks" is cited in the article