АНАЛІЗ ДІЯЛЬНОСТІ СОЦІАЛЬНО-ВІДПОВІДАЛЬНИХ ПІДПРИЄМСТВ В ЄВРОПЕЙСЬКОМУ СОЮЗІ: ДОСВІД ДЛЯ УКРАЇНИ

Abstract

In today’s world, the importance of the concept of social responsibility of the private sector and the growing influence of business on society is growing. Models of regulation of social responsibility of business in developed countries have been formed for many years and at the present stage they are distinguished by a high level of development. The structure of the construction of the concept of social responsibility of business in a number of countries of the European Union is particularly important and indicative from the point of view of the scientific approach. Instead, in the Ukrainian state, revolutionary changes in the system of socio-economic relations between society and enterprises began only at the end of the 20th century. This transformation took place rather chaotically, without systematic government intervention and in the absence of legislation and relevant targeted programs from the state. Most of its directions were not regulated by state institutions. Today, the Ukrainian state recognizes the social importance of social responsibility of business and the need to outline the priority aspects of its development in domestic companies, taking into account the successful example of other countries. The article examines the peculiarities of the formation and evolution of the concept of social responsibility of enterprises in the world. Characteristic features of various models of social responsibility in European countries are identified, their common and distinctive features are outlined. The peculiarities of the functioning of SVB models in global business practice are analyzed. A new classification of European models of social responsibility is proposed. The data of the successful state policy regarding SBB in the EU countries are presented. Issues related to state regulation, promotion and stimulation of the implementation of social responsibility business practices in European countries are considered. The main directions of the policy of the European Union in the field of CSB have been determined. It has been proven that in European countries, a high level of integration of socially responsible practices into the general strategy of enterprise development has been established.