ПРОБЛЕМИ ТА ПЕРСПЕКТИВИ РОЗВИТКУ КАРНАВАЛЬНОГО ТУРИЗМУ В УКРАЇНІ

Abstract

The development of carnival tourism is constantly gaining momentum, because domestic and foreign consumers are no longer interested in visiting familiar sights or a traditional beach vacation devoid of vivid impressions. Therefore, the appearance and development of carnival tourism services on the international market led to an increase in demand among consumers for this rather new direction in the specified industry. At the same time, carnival research is still at an early stage of development, and needs more detailed study by tourism operators and tourism researchers.The object of the study is the peculiarities, problems and prospects of the development of carnival tourism in Ukraine. The purpose of the work is the analysis and prospects for the development of carnival tourism, as well as the study of the feasibility of introducing carnival tourism on the territory of Ukraine. The realization of this goal is carried out by solving the following tasks: to consider the theoretical aspects of the research of carnival tourism; to assess the prospects for the development of carnival tourism in Ukraine using the questionnaire method; justify the problems of the development of this type of tourism and propose ways to solve them.In the course of writing the chapter, various research methods were used: the method of comparative analysis and a comprehensive approach – to generalize the theoretical foundations of the development of carnival tourism, the method of systematic analysis – to study the modern problems of the development of carnival tourism, statistical and visual-graphic methods – to reflect the trends of the development of carnival tourism. The following methods were also used: modeling; observation; synthesis; generalization. The scientific novelty of the work consists in obtaining new theoretical provisions for solving problems, as well as in a detailed outline of the prospects for the development of carnival tourism in Ukraine and the world.The theoretical and practical significance of the work is that the conclusions formulated as a result of the research can be used for further research on carnival tourism both in the countries of the world and in Ukraine and in its individual regions, regions or cities, in particular, regarding the development of a tourism development strategy, marketing research in the field of carnival movement, as well as in one’s own professional activity. In addition, the work can serve as additional material, reference and methodical auxiliary source for students, graduate students, teachers, as well as specialists working in the field of tourism.