СТРАТЕГІЧНЕ УПРАВЛІННЯ РОЗВИТКОМ ДІЯЛЬНОСТІ БУДІВЕЛЬНИХ ПІДПРИЄМСТВ

Abstract

The subject of the presented research is the theoretical and methodological provisions and practical aspects of the process of strategic management of production and economic activities of construction companies. The purpose of the work is to determine the theoretical and methodological provisions and substantiate practical recommendations for the implementation of the process of strategic management of production and economic activities of construction companies. The main objectives of the study are to study the existing scientific and theoretical provisions on the economic essence and features of strategic management of construction companies; generalization of the structure of the process of strategic management of construction companies and development of priority areas for their improvement in the current economic conditions of construction companies. In the scientific article on the basis of the conducted analysis methodological provisions of realization of process of strategic management of activity of the construction enterprises are generalized. Based on research, it is proposed to define the strategy of a construction company as a set of strategic management decisions, which are defined in a comprehensive action program that defines priorities and strategic directions of the construction company and aims to achieve long-term goals with optimal use of internal potential. The strategy of the construction enterprise from the methodological point of view is described and the basic features of the given sphere of activity are defined. The author's vision of the process of formation and implementation of the strategy of construction enterprises is presented with a description of the content of its main defining stages and as a result methodical recommendations for the formation and implementation of the strategy of construction enterprises are formulated. Summarizing the above study, it is advisable to consider the strategic management of a construction company as a modern tool for managing the development of a construction company, based on intellectual capital as a leading asset and the basis of the enterprise.