СУТНІСТЬ ФОРМУВАННЯ МОТИВАЦІЙНОГО МЕХАНІЗМУ В СИСТЕМІ СТРАТЕГІЧНОГО УПРАВЛІННЯ ЛЮДСЬКИМИ РЕСУРСАМИ

Abstract

In modern business conditions, the company, regardless of ownership, needs to build an effective motivational mechanism to increase its strategic activity and maintain its competitive position in the market. The human potential is in the basis of an enterprise management, necessary for the long-term management of the organization, using the existing strengths and capabilities of the enterprise and minimizing the influence of weaknesses, thus achieving and implementing the strategic goals of the enterprise. Therefore, the priority of forming a competitive, highly professional, responsible and cohesive workforce is the strategy of personnel management. The article considers the current problems of staff motivation. To some extend, the successful management of production and economic activities, depends on the effective use of a professionally established motivational mechanism. Having a qualified staff able to perform their duties and manage the production process, you should not neglect the issue of systematic motivation of employees. The process of motivating the staff consists of external and internal factors, which can be both positive and negative. Taking into account the influence of external factors, as well as the factors of the internal environment at the enterprise level, the mechanism of motivation is focused on the effectiveness of employees and the company, management efficiency, features of labor relations. In modern conditions, the system of motivation involves not only the presence of material factors but also of the intangible ones, which are associated with the reliability of the workplace as well as the psychological environment within the enterprise and the style of management. The article considers the application of various methods in the system of employee motivation: economic, administrative, organizational and productional, social. Theoretical aspects and directions of formation of the motivational mechanism in modern conditions are investigated. A generalized model of the motivational mechanism of the enterprise is drawn up, methods of motivation, performance indicators are considered.