Abstract
The elimination-by-aspects (EBA) model assumes that, in a choice situation, alternatives can be clearly dichotomized depending upon whether they include a particular aspect (a desirable feature) or not. In actual life, however, aspects taken account for the choice are often ambiguous; in many instances, alternatives cannot be dichotomized so clearly. In the present study, this ambiguity was represented using membership grade of fuzzy sets theory, and EBA model was generalized to be applicable to fuzzy aspects. This model was termed fuzzy-EBA (FEBA) model, and it was tested by applying it to political choice. For each individual, choice probability was computed by the model, where image ratings of political parties were regarded as grades of membership. The expected number of subjects who select a particular party was estimated from individual choice probabilities, and reasonable agreement with the observed number of subjects was obtained.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
