Abstract

The purpose of this study is providing fundamental data and information on promotion of golf practice range industry by studying what effects of teaching method type and quality of golf lesson pro. on learning efficiency and continuous participation intention. The survey was done through 250 members in 5 golf practice ranges in Seoul and north Gyeonggi-do and excluding 43 copies ran an analysis remaining 207(82.8%) copies. After question investigating the data which is collected used SSPS 19.0 and AMOS 21 program, frequency analysis, exploratory factor analysis, Cronbach’s α, confirmatory factor analysis, correlation analysis, path analysis through structural equation model(SEM). The result of this study were as follows. First, teaching method type showed (+) effects on learning efficiency. Second, teaching method type showed (+) effects on continuous participation intention. Third, quality showed (+) effects on learning efficiency. Fourth, quality showed (+) effects on continuous participation intention. Fifth, learning efficiency showed (+) effects on continuous participation intention. Therefore golf lesson pro. have to take a sense of duty for coach and raise learning efficiency by proper teaching method type and development of quality, it will be take positive effect for management activation of golf practice range.

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