Abstract
The purpose of this study is to investigate the influence of tourism experiences on tourist satisfaction and behavioral intentions among Chinese tourists visiting Jeju island and the results of empirical analysis are as follows. Firstly, experiences of food tourism and nature tourism have a significant effect on tourism satisfaction, while experiences of cultural tourism and shopping tourism have no effect on tourism satisfaction. Secondly, cultural tourism, food tourism, shopping tourism, and natural tourism do not directly affect behavioral intentions, but food tourism and nature tourism have a significant effect on behavioral intention through tourism satisfaction. Thirdly, tourism satisfaction has a significant effect on behavioral intentions. Based on the results of the study, the following implications are suggested. It is necessary to promote Jeju’s excellent natural environment, unique food culture, customs and traditions more aggressively, and to encourage shopping tourism by creating a convenient shopping environment with various goods.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
